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User, market & culture | Insight & context

Know your users. Explore their needs and ways of life.

Make better decisions.


Are your innovation efforts on the right track? Do people have the needs that you assume?

Are your consumers open to new solutions?


What is the experience like, of using your products and services? Do customers understand your solution?

How can you involve them more?


Does your concept speak to people about achieving their goals? Does it promise a pleasurable experience?

Linnet Research was founded in 2010 by Jeppe Linnet, social scientist and Senior Business Anthropologist.

I am driven by a passion for how the human factor plays out in the real world, and for delivering insights that:

– help clients see the big picture in a complex world

– help them take successful decisions

I deliver strategic research. Insights that feed into your development of new solutions. Our Innovation Journey facilitates this implementation.

I collaborate with a network of senior research associates and producers of visual content.

My role on projects can be leading only, but I´ll usually execute a main part of the research.

Linnet Research is located in Copenhagen, Denmark.

Jeppe Linnet

I have been facilitating business innovation journeys for 15 years, delivering deep & strategic research into users & customers.

Jeppe Linnet

My career in consultancy has spanned company roles as Senior Qualitative Executive, Head of Innovation, and founder and CEO of Linnet Research. My experience spans both B2B and B2C, and sectors such as technology, healthcare, transportation, and construction & industry.

My 15 years of working with markets & culture include 7 years of academic research.

I am a social anthropologist with expertise on consumer culture and the Nordic region.

I did a PhD on hygge, the famous Danish concept for everyday social well-being, on which I have published several scientific articles and given hundreds of interviews.

I have also produced four documentary films on hygge.