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User, market & culture | Insight & context

Creating business value through human factor insights

Know your users. Explore their needs and ways of life.

Make better decisions.

Are your customers open to new solutions? Do they understand yours? Can you involve them more?

What would make their life easier and more fulfilling?

Does your concept speak to people about achieving their goals? Does it promise benefits that make a difference?

Jeppe Linnet

I have been helping businesses understand their customers and innovate solutions for 16 years, delivering deep & strategic research into users & consumers. My career in consultancy spans company roles as Senior Qualitative Executive, Head of Innovation, company founder and CEO.

I am a social anthropologist with expertise on consumer culture and the Nordic region. I did my PhD and post doc research on hygge, the  Danish concept for everyday togetherness and well-being. See my essays, scientific articles and talks. With Candofilm I am currently producing (scripting and hosting) three documentary films on hygge that will premiere in late 2019.

My consulting experience covers both B2B and B2C, and sectors such as technology, healthcare, transportation, and construction & industry. My role on projects can be leading only, but I´ll usually execute a main part of the research.

About Linnet Research

Linnet Research logo

Founded in 2010 by Jeppe Linnet, social scientist and Senior Business Anthropologist.

Built on a passion for deep research into the human factor, and the analysis of people´s experiences and actions.

The company delivers insights that:

– help clients see the big picture in a complex world

– help them take successful decisions

Our Innovation Journey helps businesses implement their customer insights in the development of new solutions.

Linnet Research collaborates with a network of senior research associates and producers of visual content.

The company is located in Copenhagen, Denmark.