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Usage

How do people use existing solutions? How do they really use your product? 

Value

Which services or functionalities would empower people to meet their goals and aspirations?

Differentation

Which solution would stand out from the crowd, and define a new kind of customer experience?

Innovation: Are you on the right track?

How should you prioritize your innovation efforts? Should you turn towards new target groups, a different brand position, a more rewarding value chain? Where lies the potential to satisfy unmet needs, and differentiate yourself from competitors?

These are central questions for entrepreneurs and managers. We provide answers through qualitative market research into usage and value. On the basis of systematic research into market opportunities, we recommend which course to take in communication or product and service development.