Market research experience – Jeppe Trolle Linnet

I provide strategic advice and market analysis, based on insights from qualitative research and anthropology.

Examples of markets and work I do for clients:

Healthcare

Exploring with patients their treatment experiences, drug effect perceptions, compliance and cooperation with healthcare professionals. Through interviews, online or face-face.
User research investigating how, under real-life conditions, devices and packaging are put to use and communication perceived.
Uncovering, in interviews with healthcare professionals, how they diagnose patients and decide upon treatment, and have experienced patient cooperation and compliance.
Documenting doctors´ use of guidelines and rationales for switching between treatments.

Consumer goods and services

Exploration of emerging social groups, trends, markets and forms of value.
Ethnographic research in specific sites, situations and categories of consumption.
In-depth research on target groups, focused on elements of strategic importance.
Online panel moderation, facilitating a long-term dialogue with target groups.
Brand & communication focus groups, uncovering perceptions and testing propositions.

Construction & Industry

Business-to-business research: Interviews with your partners and clients on the expectations and experiences that are relevant to your business development and future partnership.
On-site user research with construction workers and managers on their use of methods and devices, uncovering the potential for new product development towards sustainability, automation and safer work methods.
Uncovering unmet needs for the development and marketing of new products, distribution methods, packaging and communication.

Urban space & buildings: Service design and property development

Workshops that help process owners keep development elements aligned, and focused on people: Users, professional stakeholders, and the perception of the general public.
Testing concepts for facility management solutions with decision makers and future users and suppliers.
Research on the use and perception of specific urban areas by inhabitants, shoppers, professionals, commuters, and other social groups.
Forecasting the effect of planned developments through citizen dialogue, expert interviews and desk research.

Hygge (my PhD topic)