Make better decisions when developing new services and products.
Do people understand your concept? Does it make a difference?
Know your users. Explore their needs and ways of life.
Not everything that counts can be counted,
and not everything that can be counted counts.
I provide businesses with knowledge and strategic advice.
The value that my work delivers is the ability to make a confident decision, about who to be and what to offer, based on a better understanding of people´s needs and experiences, and the world they live in.
I have been delivering strategic in-depth research since 2003, helping businesses understand their users and consumers, and create new products and services. My career in consultancy spans company roles as Senior Qualitative Executive, Head of Innovation, company founder and CEO.
I am a social anthropologist with an expertise on consumer culture and the Nordic region. I did my PhD and post doc research on hygge, the Danish concept for everyday togetherness and well-being. See my essays, scientific articles and talks. With Candofilm I have produced three documentary films on hygge – acquiring funding, scriptwriting and hosting – that premiered in 2020.
My role on projects can be leading only, but I´ll usually execute a main part of the research.
We provide clarity in a complex world, and help clients make successful decisions, based on seeing the big picture. We research the lives of users and customers. And help clients turn insights into business via concept creation, prototyping and testing.
Our experience spans business-to-consumer, business-to-business, in-depth cultural research, and sectors such as technology, healthcare, transportation, construction & industry.
Founded in 2010 by Jeppe Linnet, social scientist and Senior Business Anthropologist. Built on our passion for understanding the human factor, systematically documenting people´s experiences and actions.
Linnet Research collaborates with a network of senior research associates and producers of visual content.
The company is located in Copenhagen, Denmark.