
I provide businesses with knowledge and strategic advice.
The value that my work delivers is the ability to make a confident decision, about who to be and what to offer, based on a better understanding of people´s needs and experiences, and the world they live in.
I have been delivering strategic in-depth research since 2003, helping businesses understand their users & consumers, and create new products and services. My career in consultancy spans company roles as Senior Qualitative Executive, Head of Innovation, company founder and CEO.
I am a social anthropologist with an expertise on consumer culture and the Nordic region. I did my PhD and post doc research on hygge, the Danish concept for everyday togetherness and well-being. See my essays, scientific articles and talks. With Candofilm I am currently producing (scripting and hosting) three documentary films on hygge that will premiere in the summer of 2020.
My role on projects can be leading only, but I´ll usually execute a main part of the research.